86. Dissecting the impact of strong brand on a business

Understanding what branding actually is will help you develop marketing strategy that draws people to your business. I discuss branding with Branding Expert George Paul III from Seize the Brand. We dig into the elements of a branding and how messaging matters in the minds of your potential customers. We also discuss how to put yourself in a position to be top of mind when customers are searching for business like yours.

The Common Cents Show is hosted by Micah Logan. It is the official (Unofficial) small business podcast dedicated to helping small business owners grow past their first $200k in revenue.

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Common Cents Show Recommended Books Emyth: https://amzn.to/3jTbe9B

22 Immutable Laws of Marketing: https://amzn.to/3jUB50S

Clockwork: Design Your Business to Run Itself: https://amzn.to/3hf8f9W